Social Media Content Creator, Award-winning Entrepreneur and Cultural Advocate.
Promoting Irish Culture, Language & Arts.
Social Media Content Creator, Award-Winning Entrepreneur and Cultural Advocate. Promoting Irish Culture, Language & Arts.
Social Media Content Creator & Award-Winning Entrepreneur. Promoting Irish Culture, Language & Arts.
Social Media Content Creator, Award-winning Entrepreneur and Cultural Advocate.
Promoting Irish Culture, Language & Arts.
Social Media Content Creator, Award-Winning Entrepreneur and Cultural Advocate. Promoting Irish Culture, Language & Arts.
Social Media Content Creator & Award-Winning Entrepreneur. Promoting Irish Culture, Language & Arts.
Let’s create
culture
Vivienne Sayers
Vivienne Sayers
Vivienne Sayers
Let’s create
culture
FÁILTE
FÁILTE
“Vivienne is a vibrant Irish Gen Z entrepreneur and cultural advocate.”
Vivienne Sayers O Callaghan is a New York based content creator with a quarter of a million followers and over 100 million views. She is the founder of Signature Socials LLC, a creative consultancy specialising in social media management and website design for leaders seeking to build strategic digital presences and grow online audiences.
Proudly born and raised in Ireland, she is a passionate advocate for the Irish language and culture, working on projects that share contemporary Irish identity with the world and modern media.
ABOUT VIVIENNE
Vivienne Sayers O Callaghan is a New York City based content creator and cultural voice with over a quarter of a million followers and more than 100 million views. She is the founder of Signature Socials LLC, a creative agency specialising in short form video content for leaders seeking to grow online audiences.
“Vivienne Sayers O’Callaghan is a vibrant Irish Gen Z entrepreneur and cultural advocate .”
Vivienne Sayers O Callaghan is a New York based content creator with over a quarter of a million followers and more than 100 million views across her content. She is the founder of Signature Socials LLC, a consultancy specialising in short form video content for leaders across the US seeking to build strategic digital presences and grow their online audiences.
Proudly born and raised in Ireland, she is a passionate advocate for the Irish language and culture, working on projects that share contemporary Irish identity with the world and modern media.
Vivienne is also a classically trained soprano and violinist. When she is not in front of the camera you'll find her behind the piano or in front of the fire watching an opera. Listen to some favourites while you browse!
Proudly born and raised in Ireland, Vivienne is a passionate advocate for the Irish language and culture, working on projects that share contemporary Irish identity with the world and modern media.
Vivienne is also a classically trained soprano and violinist with a particular soft spot for a choral concert or a night at the opera. Pop on some of her favourites below while you browse!
Vivienne is also a classically trained soprano and violinist. When she is not in front of the camera, you will find her at the opera or singing in the St. Patrick's Cathedral Choir on 5th Avenue. Listen to some favourites here while you browse!
Irish Business Organisation: Virtual Breakfast
Join Vivienne Sayers O’Callaghan for the New York IBO’s May Virtual Breakfast as she breaks down the five-step framework behind building 250K+ followers and 125M+ views.
Join us on Tuesday, May 26, 2026 at 8:00 AM for The Architecture of Online Growth: Five Steps to Build and Scale Your Digital Presence
Register Here: https://www.ibonewyork.org/event-6658036
Lá Gaeilge: Irish Language Day at New York University
On April 18th, 2026, the Glucksman Ireland House will be hosting its bi-annual Irish language workshop to both introduce new learners to the beauty of the Irish language and to allow more advanced students to sharpen their conversational abilities.
Current Projects
Learn to speak the Irish Language with Vivienne
Learn Irish with Vivienne and start bringing Gaeilge into your life! Lessons are practical, upbeat, and focussed on confident practical conversation that you can apply real settings. Absolute beginners and rusty returners are equally welcome. One-to-one or groups workshops available, virtually or in-person!
Founder
Signature Socials
Founded by Vivienne Sayers O’Callaghan, Signature Socials LLC was born from the momentum of her own digital success. Signature is a creative agency and consultancy specialising in social media management, short form video content, website design and strategy for leaders seeking to build strategic digital presences and grow their online audiences.
explore signature socials
Founded by Vivienne
explore signature socials
Founded by Vivienne
Signature Socials is a strategic partner for leaders & entrepreneurs building influential online presences. Here’s an overview of the impact we’ve achieved with our clients:
Signature Socials is a strategic partner for leaders & entrepreneurs building influential online presences. Here’s an overview of the impact we’ve achieved with our clients:
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Clients
Clients
ACROSS the us, europe & ireland
ACROSS the us, ireland & europe
ACROSS the us, europe & ireland
ACROSS the us, ireland & europe
0k
0k
0k
0k
Followers
Followers
across social platforms
across social platforms
Across platforms
ACROSS the us, ireland & europe
0m
0m
0m
0m
Views
Views
Accross content
Accross content
across content
generated across content
PArtners &
affiliates
PArtners &
affiliates
PArtners &
affiliates
Browse through a few of my favourite friends and collaborators — explore exclusive offers, referral codes, and promos from brands we love and collaborate with.
Browse through a few of my favourite friends and collaborators — explore exclusive offers, referral codes, and promos from brands we love and collaborate with.
Browse through a few of my friends and collaborators—explore exclusive offers, referral codes, and promos from brands we love and collaborate with.
Browse through a selection of friends, recommendations and collaborators. Explore exclusive offers, referral codes, and promos from brands I love to work with.
Press
'You can be whoever you want here if you want to climb the ladder'
Vivienne Sayers O'Callaghan, content creator, entrepreneur and Irish culture and language advocate, New York Vivienne Sayers O'Callaghan has mastered the 30-second pitch to get busy New Yorkers to listen. The classically trained soprano and fluent Irish speaker, originally from Co Cork, has quickly adapted to the faster pace of life in her new home city.
Vivienne Speaks with National Geographic on Nollaig na mBan
Vivienne features in National Geographic speaking about Nollaig na mBan and how a new generation is shaping the tradition through culture and community. After a journalist discovered Vivienne’s viral video(s) on the holiday, she was invited to share her perspective on how Nollaig na mBan has evolved from a quiet regional tradition in Cork and Kerry into a modern celebration of women, identity, and Irish cultural revival.
Irish lass in NYC goes viral on TikTok for explaining culture and language of Ireland
Vivienne Sayers O’Callaghan moved to Queens in 2023, and soon began posting videos on her page @vivienne_in_nyc. O’Callaghan’s ingenuity — mixed with some luck of the Irish — caused her page to explode, and within six months she had 150,000 followers. “I found this niche,” she said. “Then I solidified this amazing base of Irish and Irish-Americans globally, especially on the east coast of the US.
FAQ
Have questions? Get in touch via the contact form or read more in my blog below.
/ 01
What do you do?
One of my most frequently asked questions! The honest answer is quite a few things, so here’s a simple breakdown.
Content Creator: I create videos about my life, Irish language, culture, travel, and the arts.
Founder: I run my company Signature Socials LLC, where we manage social media, build websites, and help brands grow large online audiences.
Educator & Speaker: I teach practical, conversational Irish, host cultural events, speak about digital personal branding, social media and modern Irish identity, and work on Irish cultural projects that connect people to Irish language, arts, and community.
Artist: With a background in singing, violin, and conducting, I work across music, performance, and creative projects.
/ 01
What do you do?
/ 02
How did you move to New York?
I moved to New York City in 2023 through the Mountbatten Program, which offered a J1 visa, a corporate role, accommodation, and a strong initial footing in the city.
I’ll be sharing more of my experience and advice for those considering the move on my blog soon.
/ 02
How did you move to New York?
/ 03
How did you grow your online audience?
Simply put, I chose a niche I’m entirely invested in, and I show up consistently with short-form, story-led content designed to both inform and engage.
For leaders and organisations building a presence online, this reflects the work we do at Signature Socials, combining content, strategy, and digital positioning to shape clear, distinctive brands and support long-term audience growth.
/ 03
How did you grow your online audience?
/ 04
Do you teach Irish/Gaelic?
Yes, I focus on teaching conversational Irish, the kind you can actually use in everyday settings, whether that’s at the bar, at home, or out and about.
I offer live classes, workshops, and private sessions for individuals and teams looking to bring the language back into regular use in a practical, engaging way.
/ 04
Do you teach Irish/Gaelic?
/ 05
Can you speak at our event, work or organisation?
Yes, I speak at all kinds of events, delivering workshops on digital growth, Irish language revival, modern Irish identity, and building community online.
I’ve worked with universities, cultural institutions, and corporate organisations, and no two talks are the same. Each one is shaped around the audience in front of me, ensuring it’s relevant and engaging.
/ 05
Can you speak at our event, work or organisation?
/ 06
How can we work together?
There are a number of ways we can work together, from speaking engagements to cultural partnerships, brand campaigns, consulting, and longer-term projects.
If you have something in mind, feel free to reach out through the contact form and share what you’re building.
/ 06
How can we work together?
get in touch
with vivienne
get in
touch
get in
touch
FAQ
Have questions? Get in touch via the contact form or read more in my blog below.
/ 01
What do you do?
One of my most frequently asked questions! The honest answer is quite a few things, so here’s a simple breakdown.
Content Creator: I create videos about my life, Irish language, culture, travel, and the arts.
Founder: I run my company Signature Socials LLC, where we manage social media, build websites, and help brands grow large online audiences.
Educator & Speaker: I teach practical, conversational Irish, host cultural events, speak about digital personal branding, social media and modern Irish identity, and work on Irish cultural projects that connect people to Irish language, arts, and community.
Artist: With a background in singing, violin, and conducting, I work across music, performance, and creative projects.
/ 01
What do you do?
/ 02
How did you move to New York?
I moved to New York City in 2023 through the Mountbatten Program, which offered a J1 visa, a corporate role, accommodation, and a strong initial footing in the city.
I’ll be sharing more of my experience and advice for those considering the move on my blog soon.
/ 02
How did you move to New York?
/ 03
How did you grow your online audience?
Simply put, I chose a niche I’m entirely invested in, and I show up consistently with short-form, story-led content designed to both inform and engage.
For leaders and organisations building a presence online, this reflects the work we do at Signature Socials, combining content, strategy, and digital positioning to shape clear, distinctive brands and support long-term audience growth.
/ 03
How did you grow your online audience?
/ 04
Do you teach Irish/Gaelic?
Yes, I focus on teaching conversational Irish, the kind you can actually use in everyday settings, whether that’s at the bar, at home, or out and about.
I offer live classes, workshops, and private sessions for individuals and teams looking to bring the language back into regular use in a practical, engaging way.
/ 04
Do you teach Irish/Gaelic?
/ 05
Can you speak at our event, work or organisation?
Yes, I speak at all kinds of events, delivering workshops on digital growth, Irish language revival, modern Irish identity, and building community online.
I’ve worked with universities, cultural institutions, and corporate organisations, and no two talks are the same. Each one is shaped around the audience in front of me, ensuring it’s relevant and engaging.
/ 05
Can you speak at our event, work or organisation?
/ 06
How can we work together?
There are a number of ways we can work together, from speaking engagements to cultural partnerships, brand campaigns, consulting, and longer-term projects.
If you have something in mind, feel free to reach out through the contact form and share what you’re building.
/ 06
How can we work together?
FAQ
Have questions? Get in touch via the contact form or read more in my blog below.
/ 01
What do you do?
One of my most frequently asked questions! The honest answer is quite a few things, so here’s a simple breakdown.
Content Creator: I create videos about my life, Irish language, culture, travel, and the arts.
Founder: I run my company Signature Socials LLC, where we manage social media, build websites, and help brands grow large online audiences.
Educator & Speaker: I teach practical, conversational Irish, host cultural events, speak about digital personal branding, social media and modern Irish identity, and work on Irish cultural projects that connect people to Irish language, arts, and community.
Artist: With a background in singing, violin, and conducting, I work across music, performance, and creative projects.
/ 01
What do you do?
/ 02
How did you move to New York?
I moved to New York City in 2023 through the Mountbatten Program, which offered a J1 visa, a corporate role, accommodation, and a strong initial footing in the city.
I’ll be sharing more of my experience and advice for those considering the move on my blog soon.
/ 02
How did you move to New York?
/ 03
How did you grow your online audience?
Simply put, I chose a niche I’m entirely invested in, and I show up consistently with short-form, story-led content designed to both inform and engage.
For leaders and organisations building a presence online, this reflects the work we do at Signature Socials, combining content, strategy, and digital positioning to shape clear, distinctive brands and support long-term audience growth.
/ 03
How did you grow your online audience?
/ 04
Do you teach Irish/Gaelic?
Yes, I focus on teaching conversational Irish, the kind you can actually use in everyday settings, whether that’s at the bar, at home, or out and about.
I offer live classes, workshops, and private sessions for individuals and teams looking to bring the language back into regular use in a practical, engaging way.
/ 04
Do you teach Irish/Gaelic?
/ 05
Can you speak at our event, work or organisation?
Yes, I speak at all kinds of events, delivering workshops on digital growth, Irish language revival, modern Irish identity, and building community online.
I’ve worked with universities, cultural institutions, and corporate organisations, and no two talks are the same. Each one is shaped around the audience in front of me, ensuring it’s relevant and engaging.
/ 05
Can you speak at our event, work or organisation?
/ 06
How can we work together?
There are a number of ways we can work together, from speaking engagements to cultural partnerships, brand campaigns, consulting, and longer-term projects.
If you have something in mind, feel free to reach out through the contact form and share what you’re building.
/ 06
How can we work together?
FAQ
Have questions? Get in touch via the contact form or read more in my blog below.
/ 01
What do you do?
One of my most frequently asked questions! The honest answer is quite a few things, so here’s a simple breakdown.
Content Creator: I create videos about my life, Irish language, culture, travel, and the arts.
Founder: I run my company Signature Socials LLC, where we manage social media, build websites, and help brands grow large online audiences.
Educator & Speaker: I teach practical, conversational Irish, host cultural events, speak about digital personal branding, social media and modern Irish identity, and work on Irish cultural projects that connect people to Irish language, arts, and community.
Artist: With a background in singing, violin, and conducting, I work across music, performance, and creative projects.
/ 01
What do you do?
/ 02
How did you move to New York?
I moved to New York City in 2023 through the Mountbatten Program, which offered a J1 visa, a corporate role, accommodation, and a strong initial footing in the city.
I’ll be sharing more of my experience and advice for those considering the move on my blog soon.
/ 02
How did you move to New York?
/ 03
How did you grow your online audience?
Simply put, I chose a niche I’m entirely invested in, and I show up consistently with short-form, story-led content designed to both inform and engage.
For leaders and organisations building a presence online, this reflects the work we do at Signature Socials, combining content, strategy, and digital positioning to shape clear, distinctive brands and support long-term audience growth.
/ 03
How did you grow your online audience?
/ 04
Do you teach Irish/Gaelic?
Yes, I focus on teaching conversational Irish, the kind you can actually use in everyday settings, whether that’s at the bar, at home, or out and about.
I offer live classes, workshops, and private sessions for individuals and teams looking to bring the language back into regular use in a practical, engaging way.
/ 04
Do you teach Irish/Gaelic?
/ 05
Can you speak at our event, work or organisation?
Yes, I speak at all kinds of events, delivering workshops on digital growth, Irish language revival, modern Irish identity, and building community online.
I’ve worked with universities, cultural institutions, and corporate organisations, and no two talks are the same. Each one is shaped around the audience in front of me, ensuring it’s relevant and engaging.
/ 05
Can you speak at our event, work or organisation?
/ 06
How can we work together?
There are a number of ways we can work together, from speaking engagements to cultural partnerships, brand campaigns, consulting, and longer-term projects.
If you have something in mind, feel free to reach out through the contact form and share what you’re building.
/ 06
How can we work together?
